KitchenAid Hits the Road with a Mobile Food Truck Tour to Deliver Cookies and Promote Championship Golf in Southwest Michigan

KitchenAid Hits the Road with a Mobile Food Truck Tour

to Deliver Cookies and Promote Championship Golf in Southwest Michigan

Mobile Tour Launches Across Southwest Michigan and Northwest Indiana to
Promote Sponsorship of 2018 KitchenAid Senior PGA Championship


KitchenAid is launching a mobile food truck tour this spring to connect with local golf fans and cooking enthusiasts in advance of the 2018 KitchenAid Senior PGA Championship in Benton Harbor, Michigan. The brand has developed a fully customized truck, donned with KitchenAid and Championship branding and stocked with free home baked cookies. The KitchenAid Food Truck is hitting the road to promote the brand’s title sponsorship of this historic major Championship while previewing the on-site experience that fans will find at Harbor Shores.


“This is the first year that KitchenAid will be on display as the title sponsor of the Senior PGA Championship in our hometown, and what better way to drum up excitement than by delivering cookies and prizes straight to our fans across the region,” said Deb O’Connor, director of partnerships for KitchenAid. “We’re looking forward to hanging out with foodies and golf fans on their home turf and inviting them to Benton Harbor for the Championship in just a few short weeks.”


During a four-week span, the KitchenAid Food Truck is making 14 appearances in 12 cities across Michigan and Indiana before it arrives in Benton Harbor, for the 2018 KitchenAid Senior PGA Championship over Memorial Day Weekend. Ambassadors from KitchenAid and the PGA of America will be on hand at each stop to deliver free cookies and a select number of tickets to the Championship, and fans can also enter for a chance to win a Stand Mixer, the iconic countertop appliance from KitchenAid.


The full 2018 KitchenAid Food Truck Tour is as follows:


●     South Bend, Indiana: Saturday, April 21(Blue & Gold Football Scrimmage)

●     Benton Harbor Michigan: Thursday, April 26 & Friday, April 27 (Whirlpool Corporate Headquarters)

●     Stevensville, Michigan: Friday, April 28 (Village Charcuterie Festival at Watermark Brewing Company)

●     South Haven, Michigan: Sunday, April 29 (Water Street at Riverfront Park)

●     Saint Joseph, Michigan: Friday, May 4 (Blossomtime Festival)

●     Kalamazoo, Michigan: Saturday, May 5 (Bronson Park downtown)

●     Benton Harbor, Michigan: Monday, May 7 (Corporate Cup at Harbor Shores)

●     Holland, Michigan: Thursday, May 10 (Tulip Time Festival)

●     Grand Rapids, Michigan: Friday, May 11 (Demo Day at Maple Hills Golf Club)

●     Lansing, Michigan: Saturday, May 12(TBD)

●     Detroit Michigan: Monday, May 14 (TBD)

●     Canton/Ann Arbor: Tuesday, May 15 (TBD)

●     South Bend, Indiana: Wednesday, May 16 (TBD)

●     Three Oaks, Michigan: Saturday, May 19 (Journeyman Distillery)


Fans can follow the food truck and learn more about the KitchenAid Senior PGA Championship on Twitter at Tickets can be purchased online at


About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen, with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more about KitchenAid, visit


About PGA of America
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