Stroll Through Downtown St. Joe as Luminaries Light Your Way



The holiday season will begin with the warm glow of hundreds of luminaries lining the streets of downtown St. Joseph from 5:00pm-8:00pm on November 20. Luminary, sponsored by The Boulevard Inn & Bistro and Holt Bosse, creates a joyful atmosphere for all ages to enjoy sales/promotions, specialty items, drawings/giveaways, free gift wrapping and gift ideas galore from participating restaurants and shopkeepers.


“All ages are invited to head downtown for this festive event,” said Amy Zapal, executive director of St. Joseph Today. “Whether you’re looking to enjoy a delicious cup of hot chocolate, grab a sweet treat, or get a jump start on your holiday gift shopping it’s a great way to kick off the holiday season.”


Additionally, St. Joseph Today will kick off the holiday music a little earlier this year. Zapal says, “SJT added holiday music throughout downtown in 2019 as part of Window Wonderland.” Zapal goes on to say, “This year we wanted to start the holiday festivities a little earlier during the unofficial kickoff to the holiday shopping season. We’re hoping to spread a little extra cheer this year!”


Participating locations include 221 Main, Baroda Founders, Caffe Tosi,

DK Boutique, G&M Variety, Grins, Oh My Darlings, Olive Cart, Perennial Accents, ReVive Spa, Silver Harbor Brewing, State Street Stuff, The Buck Burgers & Brew, The Natural Gem, Third Coast Surf Shop and White Pine Winery.


NEW THIS YEAR: St. Joseph Today, Southwestern Michigan Tourist Council, City of St. Joseph, Southwest Michigan Regional Chamber and Cornerstone Alliance have partnered together this winter season to create a magical experience that will bring more consumers and business to downtown St. Joseph.


Through this partnership, new winter lights will be placed downtown along State St. (from Elm St. to Ship St.) as well as Broad St. and Ship St. (Lake Blvd. to Main St.) and Pleasant St. (Lake Blvd. to Court St.). The winter lights will kick off on November 20, Luminary weekend, and remain up through February in conjunction with Light up the Bluff.


Special thanks to Edward J. Todd for helping to bring this winter project to the downtown - Edward J. Todd is devoted to supporting the education of our local youth as well as supporting the growth of local businesses through community events.


“Our hope is to make outdoor spaces more inviting during the winter.” Zapal goes on to say, “Downtown St. Joseph will transform into a winter wonderland, enticing visitors, shoppers and diners alike, for the holidays and throughout the winter. We invite the community to enjoy this winter season and support local businesses.”


For more information on Luminary visit


Catch these upcoming fall and winter events:

Small Business Saturday: Saturday, November 28 (all day)

Window Wonderland: Friday, December 4 (7:00pm-8:30pm)
Reindog Holiday Parade: Saturday, December 5 (3:00pm)


St. Joseph Today is a 501(c)(3) membership-based organization dedicated to developing and promoting events and businesses in St. Joseph, Mich. and its surrounding communities. For more information about upcoming fall and winter events and details call St. Joseph Today at (269) 985 1111 or


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