Countdown to the New Year



 Getting in the holiday spirit is easy when you visit downtown St. Joseph during November and December.

Countdown to the New Year with SWMI businesses and restaurants! Free entry with purchases made at participating locations November 20 through December 20. To enter, fill out an entry form for a chance to win a $50 gift certificate from a participating location. St. Joseph Today will draw daily winners through the month of December. The grand prize will be drawn on December 31 for a $500 St. Joseph Today gift certificate good at over 80 locations. Visit a list of participating locations.

On Friday, December 4, Light up the Bluff will transform Lake Bluff Park into a winter wonderland, featuring 1 million holiday lights. The lights will then remain on through Valentine’s Day in Michigan’s Most Romantic City. This display is sponsored by the St. Joseph Improvement Association in partnership with the City of St. Joseph.


December 4-10, Window Wonderland invites attendees to stroll downtown to get into the holiday spirit as they take in the holiday window decorating contest. Dozens of storefronts will participate in this holiday window decorating event. Vote for your favorite holiday window all beginning at 10:00am on Friday, December 4 – voting will remain open until 11:59pm on December 10 at This event is sponsored by Edgewater Bank, Southwestern Michigan Tourist Council and Holt Bosse. For those that love weekends in downtown St. Joseph, join us on Friday, March 12, 2021 for March Mannequins! Watch storefronts come alive as dozens of community volunteers pose perfectly still, like mannequins, from 7:00pm-8:30pm For more information, visit


Those in search of the perfect gift will appreciate unique selections, special prices and a festive shopping atmosphere this holiday season. Shoppers and diners alike will enjoy holiday music playing throughout downtown St. Joseph until December 25.

Additionally, new winter lights have been added throughout downtown St. Joseph. Zapal says, “St. Joseph Today, Southwestern Michigan Tourist Council, City of St. Joseph, Southwest Michigan Regional Chamber and Cornerstone Alliance have partnered together this winter season to create a magical experience that will bring more consumers and business to downtown St. Joseph.”


The new winter lights have been placed downtown along State St. (from Elm St. to Ship St.) as well as Broad St. and Ship St. (Lake Blvd. to Main St.) and Pleasant St. (Lake Blvd. to Court St.) and will remain up through February 14 in conjunction with Light up the Bluff.


Special thanks to Edward J. Todd for helping to bring this winter project to the downtown- Edward J. Todd is devoted to supporting the education of our local youth as well as supporting the growth of local businesses through community events.


Letters to Santa will take the place of the traditional Santa visits in downtown St. Joseph. Santa’s House will still be located outside the Welcome Center however, Santa will have to remain in the North Pole this year. Santa’s House will be available as a drop off location for letters to Santa. The St. Joseph Today staff have been entrusted by Santa and his elves to help get the letters to the North Pole! This event is sponsored by The Herald-Palladium.


For more information visit


St. Joseph Today is a 501(c)(3) membership-based organization dedicated to developing and promoting events and businesses in St. Joseph, Mich. and its surrounding communities. For more information about upcoming winter events and details call St. Joseph Today at (269) 985 1111 or

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