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Paul Knapp Named Executive Director of St. Joe Today

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The Board of Directors of St. Joe Today (SJT) announced today the hiring of Paul Knapp of St. Joseph as the organization’s new Executive Director, coming on board next week.


Knapp comes to St. Joe Today, the community-based marketing and tourism nonprofit, from his more than fifteen years of experience in the nonprofit world. He will take the reins from former director Amy Zapal who resigned at the beginning of January.  


Board Secretary, Lauren Kniebes, of Lazy Ballerina Winery in St. Joe says she is very excited to have Paul joining the team, adding, “Paul’s professionalism, ideas for growth and his eagerness to serve his community impressed all of his and we’re confident he will do wonderful things for St. Joe Today and all of its members.”


Knapp brings a strong track record to the SJT team, having increased budget and program outreach for Southwest Michigan Young Life while building strong community relationships there. Prior to his role at SJT, Paul was involved in Mosaic CCDA and played many roles including leadership in water distribution throughout the City of Benton Harbor, Interim Retail Sales Director and Operations Director. 


Knapp has a passion for nonprofit leadership and community organization and he looks forward to using his skill set to join an already established team of proficient tourism professionals. Knapp says, “I love this community and am honored to have the opportunity to participate in its flourishing. My hope is that all who come to our wonderful town feel like they’re at home no matter their context. Thank you in advance for your trust and I look forward to seeing YOU out and about in beautiful Southwest Michigan.”

St. Joe Today is a 501(c)(3) membership-based organization dedicated to developing and promoting events and businesses in St. Joseph, Michigan and its surrounding communities. For more information about upcoming events and details call St. Joe Today at (269) 985 1111 or visit

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