Krasl Art Center Announces Label Design Competition
Krasl Art Center Announces
2026 Label Design Competition: Krasl Handcrafted
Partnership with Watermark Brewing
Krasl Art Center is pleased to announce a new artist competition to help the organization prepare for the 2026 Krasl Art Fair on the Bluff. It is a regional competition with the region defined as Michigan, Indiana and Illinois. The competition is a partnership between Krasl Art Center and Watermark Brewing Company.
Director of Events Jamie Balkin shared, “We are launching a competition to design the can label for a custom vodka-based cocktail that will be sold at the 2026 Krasl Art Fair on the Bluff. Artists will be provided with a product name and design specifications from there they can let their creativity and imagination flow into their submissions.”
“It is our hope to encourage local and regional artists to submit their work for the competition,” added Balkin. “I am so excited about this competition. It is an excellent opportunity to get the local and regional artists more involved in the Art Fair.”
It is FREE to submit an entry. The winner of the competition will receive a $200 cash prize, a framed award, 2 VIP Packages for the 2026 Art Fair, a 6 pack of the canned cocktail (if over 21), as well as publicity and promotion as the winner of the competition.
The deadline to submit is Friday, April 6, 2026. The winner will be announced on Thursday, May 14th.
Competition Guidelines include:
- The name of the cocktail is Krasl Handcrafted. The name must be included as part of the design.
- Design must be an original creation and not AI generated.
- Dimensions are: 8.15 in x 4.3 in (207.35mm x 109.35mm).
- One submission per person.
- Submission can be created in the painting, hand drawn, digital, photography or graphic design mediums.
- Must be a flat image.
- Participants under 18 years of age must have a parent or guardian co-sign their entry submission guidelines.
- Please provide your work as a PDF or Illustrator (AI file).
- Provide your submission in the highest resolution possible.
Krasl Art Center reserves the right to disqualify any entries that fail to comply with the contest rules, are suspected of plagiarism, or are deemed inappropriate or offensive.
Visit https://krasl.org/art-fair/can-label-competition/ to learn more about submitting an entry.
Questions regarding the competition can be shared via email at artfair@krasl.org.
About Krasl Art Center:
Krasl Art Center provides southwest Michigan residents and visitors the opportunity to experience contemporary art exhibitions, new artist projects, and creative events, as well as art classes, camps, guest artist workshops, and community-wide programs. The center opened in 1980. Indoors, it houses galleries, art-making studios, and a gift shop. Outdoors it celebrates public art through sculpture placements on its campus and throughout the community. Krasl Art Center's mission is to inspire meaningful change and strengthen community through the visual arts. To learn more, visit krasl.org.
About Krasl Art Fair on the Bluff:
The Krasl Art Fair on the Bluff is the flagship fundraiser for Krasl Art Center. The event welcomes artists to scenic Lake Bluff Park to exhibit and sell their artwork the second weekend of July every year. Artists are juried into the event, creating one of the region's largest high-end outdoor art experiences.The 2026 event is presented by 1st Source Bank Wealth Advisory Services. The Block Party will take place on Friday, July 10, 2026 from 5 - 9 PM.
The 62nd Krasl Art Fair on the Bluff will be held on Saturday, July 11, 2026 from 10 AM - 6 PM and Sunday, July 12, 2026 from 10 AM - 5 PM. To learn more, visit krasl.org/art-fair/event-information
